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Rebranding Upgrade Your Domain Name

Commentary and analysis is provided for the following article, Explains the Importance of Upgrading a Domain Name When Rebranding.

To adapt to new digital shopping opportunities, companies seeking to rebrand should adopt a domain name upgrade strategy.

If 45 percent companies rebrand, the best domain name will drive more web traffic and conversions. has some tips that will help companies choose the best domain name.

Use a .com, .net, or even .org instead if an exact match is not possible.

By registering common spellings, phonetic equivalents, singular and plural variations, and domain names with hyphens, you will protect your brand.

Businesses looking to launch or rebrand can have free consultations with

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Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of

Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when (a productivity platform) rebranded to, it saw an increase of 45 percent in web traffic and conversions, according to 

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